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The veteran correspondent and anchor will be featured in a new promotional campaign launching Monday.
NBC News is ready to shine the spotlight on Tom Llamas.
The veteran correspondent and anchor will take over NBC Nightly News beginning June 2, and the network is launching a marketing campaign to apprise viewers of the imminent change. Current NBC Nightly News anchor Lester Holt will sign off on May 30, moving to a role at Dateline.
NBC’s campaign leans on the heritage of the program, reminding viewers of the history of Nightly News, while leaning into the fact that Llamas is a familiar face, both as a correspondent and fill-in anchor. Llamas also anchors Top Story on the NBC News Now streaming service.
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“Legacy isn’t handed down, it’s carried forward. As the world changes, we look for what endures, we look for a constant,” the spot declares, featuring video and audio from Nightly anchors past, before segueing to Llamas. “And from one era to the next, trust is the anchor.”
Llamas joined NBC News in 2021 as a senior national correspondent and streaming anchor, after spending years at ABC News (he worked at NBC earlier in his career, starting out as a production assistant). He has been a frequent face on NBC’s coverage of big events, manning the interactive big board on election night, and traveling to cover stories like the death of Pope Francis and the Israel-Hamas war.
When he takes his seat at the anchor chair, he will be only the fourth anchor in the last 40 years of Nightly’s history, and the first to host a streaming newscast alongside his linear duties.
Watch the promo, below.
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